Heralding two exhibit floors at its new home in the San Diego Convention Center, one of which is already completely sold out, IPC APEX EXPO and its 2012 exhibitors are relishing in the sunshine of the show's move to San Diego, February 28 to March 1, 2012. "Along with our solid base of renewing companies, it's exciting to have first-time exhibitors as well as companies that are returning after a much too long hiatus," extolls Mary Mac Kinnon, IPC director of trade show sales. The exhibit space will encompass two levels of the San Diego Convention Center, totaling 120,000 square feet. The ground level exhibit hall sold out recently. The exhibit hall is currently 93 percent sold with expectations to sell out in the coming weeks. As Mac Kinnon points out, "We have room to grow at this beautiful venue, so we won't hesitate to expand our space to accommodate our exhibitors and make attendees as comfortable as possible." Part of the growth on the show floor comes from the new Printed Electronics area, which will have a dedicated space on the show floor. A special technical conference track on printed electronics will complement the new area and help meet the growing demand for credible information in this burgeoning area of technology.
The 2012 show floor will also feature a New Product Zone, the first-ever Hand Soldering Competition and an expanded, two-hour show floor reception on Wednesday to give attendees more time to network with the growing list of exhibitors. "Show after show, our exhibitors have come to count on the show to provide a truly unique experience with unparalleled opportunities to reach out to a qualified international audience of industry executives in PCB manufacturing and electronics assembly worldwide," says Mac Kinnon. Last year, 80% of participants surveyed indicated their primary reason for attending was to view new products and find new suppliers.